AD'HOC CONSUMER STUDIES

#For a 360° view

Scrutinize consumer habits and attitudes

Expansion Consulteam puts its in-depth market knowledge at your service to develop an ultra-precise questionnaire and search for refined consumer targets.
Conducted in the form of an interview, this quantitative study mobilizes an exclusive panel from the institute to offer you reliable and secure results, a source of relevant insights for your brand.

Who is affected?

The Marketing Teams

The objectives sought

Identify

the consumer and non-consumer profiles of the brand.

To understand

their uses and attitudes in a market, a therapeutic sphere, a distribution network.

To uncover

their perception of the brand and competitors.

Decipher

their expectations for adapting products and communication messages.

The processes put in place

The preparation 01

  • Kick-off meeting organized by our team.
  • We recruit the targets ourselves.

The deployment 02

The results 03

Deliverables

  • PowerPoint presentation file incorporating data, histograms, comments.
  • Dashboard
  • File of all anonymized data, broken down by respondent.
  • Presentation of results to the Laboratory.