Barometer
Expansion Consulteam offers studies and webinars on consumer behavior across key therapeutic areas in self-medication. This tool, based on quantitative data, enables in-depth consumer analyses that support the strategic thinking of R&D and marketing teams.
Discover it on www.expansionstudies.com
The Marketing / R&D teams
product development opportunities through understanding consumer uses and attitudes.
Understanding consumer behavior in a therapeutic sphere to optimize a launch or relaunch.
teams for an identical level of understanding from everyone on a given sphere.
A systematic presentation in 10 chapters:
Issues encountered by consumers in the sphere (origins and factors, symptoms and disorders experienced, impacts on quality of life, etc.).
Health behaviors of these consumers to address their pathology: what products consumed and for what purposes (medicines, food supplements, directed diet, natural medicines, etc.).
Information sources and purchasing journey (role of the doctor, the pharmacist, the Web…).
Product purchase/repurchase criteria (naturalness, price, evidence of effectiveness, etc.).
Marketing mix criteria (pharmaceutical formulation, dosage, organoleptic properties, packaging, etc.).
Perception of brands and laboratories.
Distribution perception.
Perception of ingredients related to the sphere.
Expectations for innovation.
Conclusions and recommendations