MARKET INSIGHT / AD'HOC MARKET RESEARCH

#Stay focus - Pharma & Prescription

Identify the key players in the Pharmacy & Prescription distribution sector with precision.

Expansion Consulteam carries out Quantitative studies targeting pharmacists and doctors (Generalists or Specialists).

Objective: to provide Laboratories with an objective view of the purchasing and advice/prescription behaviors of their interlocutors, Pharmacists and Doctors.

Our Institute's dedicated panel allows for precise targeting:

  • Group or independent pharmacists, RX/OTC sales shares, direct/wholesaler purchases, brand customers/competitors, …
  • General Practitioners or Specialists; city/hospital

Who is affected?

Direction Marketing / Commerciale

The objectives sought

Analyser

purchasing and advisory behaviors.

To understand

The prescribing methods of healthcare professionals and their perception of brands.

Measure

expectations of laboratories.

Identify

the perception of the brand and competitors.

Tester

sales and promotional speeches.

Determine

the levers for progress.

The processes put in place

The preparation 01

  • Kick-off meeting organized by our team.
  • We recruit the targets ourselves.

The deployment 02

The results 03

Deliverables

  • PowerPoint presentation file incorporating data, histograms, comments.
  • File of all data per respondent, anonymized.
  • Presentation of results via video call or face-to-face.